A Simple Switch,
An Eye-Catching New Label
See how high oleic soybean oil helps CPG brands
build better labels that resonate with customers.
What is High Oleic Soybean Oil?
A heart-healthy, sustainable, and U.S.-grown ingredient, high oleic soybean oil is more functional and versatile than commodity oils.
A majority of consumers view foods made with soy as healthy and are even willing to pay more for better-for-you foods.
An easy drop-in-replacement for many oils, switching to high oleic soybean oil not only improves the perception of a food as healthy, it also adds some eye-catching new claims to packaging.
Nearly 3/4 of consumers
say it is important to support domestic agriculture by purchasing foods made with U.S.-grown ingredients.
who find it important to buy foods made with U.S.-grown ingredients also check the label to see what type of oil is being used.
A majority of U.S. adults
would be more likely to purchase a salad dressing if the label indicated heart healthy benefits.
say they seek food products that contain soy.
are more likely to purchase a vegetable oil that is labeled as heart healthy.
are just as likely, some are even more likely, to purchase vegetable oil labeled as 100% U.S.-grown soybean oil.
Most U.S. adults
believe it is important that the foods they consume are sustainable.
believe soybean oil is sustainable.
A heart-healthy and sustainable option.
Making the switch to high oleic soybean oil is easy. A heart-healthy and sustainable oil solution, soybean oil is a simple switch that offers CPG brands an opportunity to align with what customers are seeking and reach a growing market for sustainable and functional foods.