Americans are Projected to Spend $278+ Million on Potato Chips for the Big Game.

— Nielsen

Americans will spend more than $750 million on salted snacks and dips for the big game, including more than $278 million on potato chips alone. That’s just for one day!

Things are looking up for the savory snack category during the rest of the year as well. Globally, the category is expected to experience an average Compound Annual Growth Rate of 7.2%, reaching $138.9 billion in 2023.1

The making of a
healthier snack

The savory snack segment is booming, but even in this traditionally indulgent category, consumers are increasingly buying better-for-you options. In fact, close to 50% of consumers state they would pay more for snacks that are healthier, and 57% said that putting information about calories, fat, and sugar content on the package is important.2

Chip, pop, puff, and other snack manufacturers who switch to high oleic soybean (HOS) oil or HOS oil blends for frying can grab a share of the “better-for-you” snack segment.

HOS oil provides:

  • 0 grams trans fat
  • Lower saturated fat
  • 3X the beneficial monounsaturated fatty acids (MUFAs) compared to conventional soybean oil

Additionally, the Food and Drug Administration (FDA) recently authorized the use of two qualified health claims, citing that oils high in oleic acid, such as high oleic soybean oil, may reduce the risk of coronary heart disease.

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Delivering pure flavor

Close to 34% of consumers want exotic flavors in savory snacks, while traditional flavors continue to grow.2

Up 14%

Hot & Spicy

Up 12%


Up 37%


Because it’s flavor neutral, using HOS oil, HOS shortening, or a HOS oil blend for chip frying can help ensure your flavor profile aligns with consumer preferences. The neutral flavor profile results in a very light, clean-tasting chip with a less greasy mouthfeel. When flavored with other seasonings, such as barbecue, sour cream and onion, or other popular chip varieties, there are no off-flavors contributed from the oil.

Because of its excellent stability, the finished chips will have a longer shelf life than those fried in other commonly used oils, so you can be confident that the flavor stays consistent from the time it’s made to the moment it is enjoyed.

Additionally, the oil will last longer in the fryer, increasing operating efficiency. When blended with conventional frying oils, high oleic soybean oil increases fry life for a higher oil yield and decreased polymerization for extended deep clean intervals.

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Oil blends for longer shelf life

For chip frying, high oleic soybean oil can be blended with other oils, such as regional favorites corn and cottonseed. Studies conducted by QUALISOY indicate that the shelf life of both corn and cottonseed oils can be extended by blending with HOS oil.

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Request a Sample

SOURCES: 1. 2. IRi Worldwide

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